How Much Is a Point Worth?

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Here is a short guide to the point values of various survey sites that I like. While most people prefer survey sites that give you a dollar value for their surveys, such as Surveyhead, Valued Opinions, Pinecone Research, Survey Savvy, Socratic Forum, Mindfield Online, ACOP, Clear Voice, Brand Institute and others, the sad reality is that many survey sites are now moving towards a points system.

One example of this would be SurveySpot; however, SurveySpot employs a straightforward exchange rate of one point equals one penny and many others have much more inflated point values, as the table below illustrates. Datatelligence, Directive Analytics and HCD also value points at one cent each. Other point systems that are easy for me to remember include; Global Test Market, where points equal 5 cents each, and Opinion Outpost, where points equal 10 cents each.

The least valuable points of all belong to MyView ($0.000714) and Toluna, whose system values points at ($0.000333 each (about 1/30 of a cent!) which many people dislike. The most important thing to remember is that not all points are created equal. Make certain you know precisely how much a survey is worth in dollar terms before you waste an entire afternoon discussing why you love your wireless phone company so much for 1200 points on Toluna (40 cents) or 350 points on MyView (30 cents).

Buzz Sponge 4000 points = $10 Amazon gift card ($0.0025 each)
Daily Survey Panel 200 points = $1 PayPal ($0.005 each)
Datatelligence 1000 points = $10 Amazon gift card (1 cent each)
Directive Analytics 100 DirectPoints = $1 (1 cent each)
Epoll 3500 points = $5 PayPal ($0.00143 each)
Global Opinion Panel 5000 points = $5 PayPal ($0.001 each)
Global Test Market 1000 Market points = $50 check (5 cents each)
HCD 1000 points = $10 check (1 cent each)
MySurvey.com 1100 Reward points = $10 check ($0.091 each)
MyView 35000 points = $25 pre-paid VISA debit card ($0.000714 each)
Opinion Outpost 200 Opinion points = $20 check (10 cents each)
Survey Exchange 4500 points = $5 Reward Choice gift cards ($0.00111 each)
SurveySpot 1000 points = $10 PayPal (1 cent each)
Toluna 60000 points = $20 ($0.000333 each)
USA Talk Now 100 UTN points = $10 PayPal = ($0.01 each)
Viewpoint 375 points = $10 check ($0.0267 each)

Here is a listing of point values from least valuable to most valuable:

MyView ($0.000714 each)
Toluna 60000 = ($0.000333 each)
Global Opinion Panel ($0.001 each)
Survey Exchange ($0.00111 each)
Epoll ($0.00143 each)
Buzz Sponge ($0.0025 each)
MySurvey.com ($0.091 each)
USA Talk Now ($0.01 each)
Datatelligence (1 cent each)
Directive Analytics (1 cent each)
SurveySpot (1 cent each)
HCD (1 cent each)
Viewpoint ($0.0267 each)
Daily Survey Panel (5 cents each)
Global Test Market (5 cents each)
OpinionOutpost (10 cents each)


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Comments (7)

  • Lee New August 09, 2011 Reply
    You have to have time to waste to start earning money with most sites. You should spend at least two hours per day and wait about six months befoire you give up. Also, results will vary with your specific demographics.
  • Drainage¬†surveys June 25, 2011 Reply
    I never knew that answering a survey could sometimes generate an income. I am so lucky that I stumbled here in your site. I just want to ask how things are done?
    • Joe the Admin June 25, 2011 Reply
      Basically the way it works is that Paid Survey Companies conduct market research on behalf of companies that produce products and sell services. They offer you cash and prizes in exchange for your time and consumer opinions, which they in turn provide to your clients. Basically your opinions are worth money to the market research companies, because it helps shape the direction of their products.

      To get started you can just join the panels on our site that interest you.
  • LapisLee June 22, 2011 Reply
    There is not much difference between cash or points via PayPal or checks. The problem with points is in knowing the exact value of each survey. Would you prefer a survey worth $1 or 1200 points?
  • Su June 22, 2011 Reply
    I prefer the ones that give points to the money ones, myself! With cash, it just gets thrown into the bank account, but with gift cards it's like I have an excuse to use them to buy fun stuff online I wouldn't normally! hehe
  • LapisLee June 22, 2011 Reply
    I have been disabled since 1991, but I also have a small eBay business. The extra $250 per month makes it worth my while.
  • Walter Brady June 21, 2011 Reply
    Thanks for the info. I was wondering is surveys your main source of income? Also being a survey taker is really tidious and sometimes boring.I was wondering what motivates you to continue to take them and be effective at them? Sorry for all the questions.